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Marketing Strategies for Small and Medium-Size Enterprises
Small and medium-sized enterprises (SMEs) are the backbone of many economies around the world...
Small and medium-sized enterprises (SMEs) are the backbone of many economies around the world...
As a small business owner, setting the right price for your product or service can make a significant impact on your bottom line. Choosing the right pricing strategy is crucial to ensure that your business remains competitive and profitable. In this article, we will discuss some common pricing strategies that small businesses can adopt, their pros and cons, and when to best use each strategy.
As a business owner, it's important to plan for the future. One critical aspect of planning is developing an exit strategy. An exit strategy is a plan for how a business owner will transition out of the business, whether through
In today's fast-paced business environment, companies need to constantly innovate to stay ahead of the competition. While product and service innovation is important, business model innovation can be even more powerful in transforming the way we do business. In this article, we will explore the power of business model innovation, discover..
Financial Impact of Online Advertising: Examples, Strategies, and Best Practices
Online advertising has become an integral part of digital marketing, with businesses of all sizes leveraging its power to drive traffic, generate leads, and increase sales. However, the financial impact of online advertising varies based on the strategies used and the goals of the campaign. In this article, we'll explore how online advertising can...
Financing Options for SME's in South Africa: A Comprehensive Guide
As an entrepreneur, financing is one of the most critical aspects of starting and growing a business. South Africa, like many other countries, has several financing options that SME's can utilize to grow and succeed. However, understanding the various financing options and finding the right one can be overwhelming. In this guide, we'll discuss the most common financing options available for SME's in South Africa, including their advantages, disadvantages, and success stories.
Employee management has come a long way from the days of handwritten timecards and manual payroll calculations. Advances in technology have transformed the way companies manage their employees, enabling them to streamline processes, automate tasks, and enhance productivity and collaboration.
The use of technology in employee management has had a profound impact on the way companies operate. Here are some of the key ways technology has influenced this practice:
Small and medium-sized enterprises (SMEs) are the backbone of many economies worldwide. They contribute to job creation, innovation, and economic growth. However, SMEs often face challenges in navigating the complex economic environment, managing risks, and achieving sustainable growth. In this article, we will explore how economics can help SMEs in different industries to overcome these challenges..
Sales techniques to improve your ROI
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Customer service and your finances
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Break a smile, slightly!
The boss of a small tyre fitment chain, who relied on his own marketing skills, was giving a presentation to his employees. He boasted about his expertise in market analysis and strategy and claimed that he could sell anything to anyone.
Just then, one of his employees raised their hand and asked, "Okay, then can you sell a fridge to an Eskimo?"
The boss confidently replied, "Of course I can! I'd just explain to the Eskimo that this fridge has the ability to keep their food cold for weeks, even in the harsh arctic conditions!"
Everyone in the room burst out laughing, realizing that the boss might have overestimated his marketing skills.
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